MEN WANT TO LOOK THEIR BEST - LANCOME COMES OUT ON TOP WITH ANTI- AGING RANGE FOR MEN
Lancôme Men has an interesting history: In 2006 the entire line was discontinued worldwide, and in spring 2007 an entire revamp of the Men’s line was launched worldwide with a simplified selection of products designed specifically for male skin. The old Lancôme line was confusing and overly detailed (and rumoured to simply be a repackage of the women’s line), which doesn’t hold well with the typical male consumer. With the re-launch, Lancôme Men’s was reduced to just 8 products and now contains roughly a dozen (depending on your region) of straight-forward colour-coded products.
In 210 the male grooming market left to $323 million from $305 in 2007.
Firm, energise and hydrate with men’s skincare products from Lancome. For Skin that looks and feels younger every day from our anti-ageing range for men. From youth activating concentrate to firming cream, take control of your skin and redefine your skin care expectations with powerful formulas to nourish and perfect. Discover men's anti-ageing skin care
All this metroseuallity can no doubt be down to the likes of David Beckham, and David Ghandy……SWOOOOOOOON!
Though the price might not be for everyone, if you are looking for an effective line with straightforward use, look no further than Lancôme Men.
Currently the skincare market is growing at around 10 per cent a The men are definitely purchasing.
There is greater pressure on men to look their best today than at any time in recent history due to social media and over exposure
In the past five years, there has been a flood of new products specifically targeted at men from companies such as Lancome, L'Oreal, Clinique, Clarins and Nivea.
Estimated annual sales of total men's grooming products in Australia now exceed $500 million a year.
Recent innovations include the introduction of male-specific lines and multi-functional products. At the same time the men's grooming products industry is predicted to post growth rates in excess of that of the wider cosmetics/personal care industry over the next five years.
The total toiletries market in Australia is currently worth $3.6 billion.
Educating the man in your life on the why’s and how of a good skincare routine is vital!. We need to teach men why it's important to take care of your skin, along with the basics
The opportunity to increase awareness among Australian men – especially 35-plus, is enormous. However, the sales pitch needs to differ substantially from that to skincare-savvy females.
Men are practical in their purchasing decisions and this extends to skincare, They tend to be wary about products that add too much time to their routine and are also less driven by marketing messages.
They want products that are compatible for their skin and they tend to prefer fragrance free items so as not to impact on their aftershave.
Right now most men wont use an eye cream or night,but Instead they use one step moisturising product.
Men like a simple but effective regimen, no fuss no muss! But hey do want a more youthful appearance and less dark circles and puffy eyes.
E-commerce has also removed some of the cringe factor for men in what may previously have been seen as female-orientated products – no more having to front the retail counter so its boom time for online skincare sales for men online. Why walk around with dark circles under your eyes or an oily face when you can easily solve these problems.
Men prefer lightweight, fresh-smelling products that disappear into the skin, leaving no residue, They are results-orientated, not necessarily price-driven.
We have chosen some of our favourite in the Lancome range to make it less daunting for you:
MICRO NUTRIENT MOISTURIZING balm 1.69 oz
normal to dry skin
Formulated with beneficial ingredients. Provides daily hydration to skin. Rich texture yet quickly penetrates into skin. Non-oily & non-sticky. Leaves skin fresh, smooth & supple. Suitable for normal to dry skin RRP $65.50…WITH US ONLY $54
A gentle facial cleanser for daily use. Thoroughly removes dirt & impurities. Easy to rinse off & non-drying. Leaves skin clean, fresh & pure. Suitable for all skin. RRP$45…WITH US ONLY $35
A refreshing eye gel-cream for men .Features lifting anti-wrinkle & firming benefits. Counteracts presence of wrinkles & loss of firmness around eye contour. Gives micro tensing actions to lift & polish skin. Noticeably minimizes wrinkles. Leaves eye zone more comfortable in a youthful look. Also ideal for sensitive eyes & contact lense wearers. Suggested for men aged over 40. To use: Apply morning & evening on eye contour. RRP $66…WITH US ONLY $55
This treatment helps reduce & prevent signs of aging. Minimizes appearance of fine lines & wrinkles. Eliminates dark circles & under-eye puffiness. Lightweight & fast absorbing. Makes eye zone smooth & young looking. RRP $60…WITH US ONLY $39
Research from Priceline found the most popular products with men included an eye cream, serum, primer and anti-aging gel. BB creams (an all-in-one moisturiser, foundation and sunscreen) and loose and pressed matte face powder were also bestsellers.
It’s more than just using a moisturiser, it’s about eye creams too — they want to hydrate the area and reduce dark circles. Packaging is imperative. Packaging should be simple and clean and have a bit of a masculine feel. It shouldn’t look too obvious in their toiletry bag.
All in all we ladies better up our game to keep up with our forever more beautiful men!
Lancome might be a bit pricey for some men just wanting to venture into the men’s grooming world for the first time , well guess what, you can order in the privacy of your own home online from Brandsnow at huge discounts and get your man’s Lancome.
Here is the link to both men and women’s cheap Lancome https://www.brandsnow.com.au/collections/lancome